Impact of Emotional Support, Informational Support, and Norms of Reciprocity on Trust Toward the Medical Aesthetic Community: The Moderating Effect of Core Self-Evaluations
Impact of Emotional Support, Informational Support, and Norms of Reciprocity on Trust Toward the Medical Aesthetic Community: The Moderating Effect of Core Self-Evaluations
Jyh-Jeng Wu
1
, Prof Dr
;
Haider A Khan
2
, PhD Managment Scienc
;
Shu-Hua Chien
3
, PhD (Marketing)
;
Yu-Peng Lee
1
, MBA
1
Department of Business Management
,
National United University
,
Miaoli
,
TW
2
John Evans Distinguished University Professor of Economic
,
Josef Korbel School of Int'l Studies
,
University of Denver
,
Denver
,
CO
,
US
3
Department of Insurance and Finance
,
National Taichung University of Science and Technology Taichung
,
Taichung
,
TW
Corresponding Author:
-
Jyh-Jeng Wu
, Prof Dr
-
Department of Business Management
-
National United University
-
1, Lien-Da, Kung-Ching Li
-
Miaoli
-
TW
-
Phone:
886 373618
-
Email: jjwu@nuu.edu.tw