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The global prevalence of sedentary lifestyles is of grave concern for public health around the world. Moreover, the health risk of sedentary behaviors is of growing interest for researchers, clinicians, and the general public as evidence demonstrates that prolonged amounts of sedentary time increases risk for lifestyle-related diseases. There is a growing trend in the literature that reports how social media can facilitate knowledge sharing and collaboration. Social sites like YouTube facilitate the sharing of media content between users.
The purpose of this project was to identify sedentary behavior content on YouTube and describe features of this content that may impact the effectiveness of YouTube for knowledge translation.
YouTube was searched on a single day by 3 independent reviewers for evidence-based sedentary behavior content. Subjective data (eg, video purpose, source, and activity type portrayed) and objective data (eg, number of views, comments, shares, and length of the video) were collected from video.
In total, 106 videos met inclusion criteria. Videos were uploaded from 13 countries around the globe (ie, Australia, Barbados, Belgium, Canada, Colombia, Kenya, New Zealand, Russia, South Africa, Spain, Ukraine, United Kingdom, United States). The median video length was 3:00 minutes: interquartile range (IQR) 1:44-5:40. On average, videos had been on YouTube for 15.0 months (IQR 6.0-27.5) and had been viewed 239.0 times (IQR 44.5-917.5). Videos had remarkably low numbers of shares (median 0) and comments (median 1). Only 37.7% (40/106) of videos portrayed content on sedentary behaviors, while the remaining 66 videos portrayed physical activity or a mix of behaviors. Academic/health organizations (39.6%, 42/106) and individuals (38.7%, 41/106) were the most prevalent source of videos, and most videos (67.0%, 71/106) aimed to educate viewers about the topic.
This study explored sedentary behavior content available on YouTube. Findings demonstrate that there is confusion between physical activity and sedentary behaviors, that content is being uploaded to the site from around the globe, that content is primarily from health organizations and individuals with the purpose of educating fellow users, but that low views, comments, and shares suggest that sedentary behavior content is relatively underutilized on YouTube. Future research may wish to leverage social platforms, such as YouTube, to facilitate implementation and sharing of evidence-based sedentary behavior content.
Since the 1950s, researchers have understood the importance of physical activity in promoting health [
While the health importance of physical activity is well established, recent evidence suggests that sedentary behavior (eg, activities done while sitting) [
The knowledge-to-action framework from Graham et al [
In North America, the Internet is a primary source of health information, with more than half of users seeking health information online [
YouTube is among the top three most popular websites visited around the world, with more than 4 billion videos being watched by users daily [
There is a growing body of evidence exploring health content available through YouTube. Research has identified that health-related videos posted to YouTube may contain erroneous and potentially harmful health information [
YouTube was searched on a single day (May 25, 2014) by 3 independent reviewers (EK, BI, AM). Computers were set to “incognito”/“worldwide” to limit any filtering by the site to previous user data and to help ensure that search results would not be limited to local country of searching but instead include videos from around the globe.
Similar to the methods of Williams et al [
For each of the four searches (three keyword, one topic channel), results were sorted by both relevance and views using the YouTube search features, and the first two result pages (approximately 40 videos) were assessed. The goal of the search process was to identify YouTube content that users are accessing the most. Searching was limited to the initial two pages of results based on the following a priori criteria: (1) saturation of the topic becomes evident in most cases by the end of the second page at which point search results are obviously not related to the search phrase, and unlike the searching process employed in systematic reviews, (2) typical YouTube users may be less likely to continue scanning results past the initial two pages of results, especially when videos appear not to be linked to the search phrase. Videos were excluded if they were not available in English or portrayed content obviously not related to the search (eg, music videos, product advertisements). Additionally, individual users’ channels that were generated in the search results were not reviewed, as they contained multiple videos posted by the user with varying relation to the desired search content.
Video data were coded into an electronic spreadsheet and analyzed in June 2014. For each video, we collected both objective data (video title, URL, number of views, number of shares, the length of the video, number of comments posted by YouTube users, descriptive text and keywords that the user who uploaded the video included, and the YouTube category used to classify the video) and subjective data (the purpose and source of the video, and the type of activity content included in the video).
Descriptive statistics were performed to understand the context of evidence available on YouTube. Specifically, there was interest in understanding if the information available on YouTube represents best evidence for sedentary behavior, if users are seeking information on sedentary behavior through this medium, and describing video content in terms of who is producing the video to help inform future initiatives for leveraging YouTube as a knowledge translation vehicle. To explore the descriptive statistics by popularity of content on the YouTube site, interquartile range of view counts were used to group videos based on number of views. Pearson correlation coefficient (
Video Source
Media: Video presented by an identified news/media source
Individual: Video presented by an individual
Academic/Health Organization: Video presented by an academic conference, research group, or medical organization
Consumer: Video endorsing and/or promoting sale of a product/service
Video Purpose
Educate: Video informs/teaches about the topic, which includes evidence-based information
Opinion: Video portraying an individual’s or organization’s perspective on the topic
Academic Presentation: Video of a presentation to academic audiences (eg, conference proceedings)
Commercial: Video promoting a company’s or individual’s product(s)
Activity Classification
Physical Activity: Video portraying information on physical activity and the health benefits and/or public health recommendations for this activity
Sedentary Behavior: Video portraying information on the behavior and/or health outcomes of activities in a sitting or reclining posture
Mixed: Video incorporating information of both physical activity as well as activities in sitting/reclining postures
Video results.
Result No. | URL | Title | Months on YouTube | Length (min) | Views |
1 | http://www.youtube.com/watch?v=dJY9NWoA3Dk | 10 Minute Basic Workout for the Sedentary Individual | 19 | 3:40 | 495 |
2 | https://www.youtube.com/watch?v=o12kXL0iopE | 10-1. Sedentary Lifestyle and How To Improve Cardiovascular Endurance with Exercise | 61 | 6:39 | 13,100 |
3 | http://www.youtube.com/watch?v=oWW-Ws32MLI | 15. Osteoporosis Sedentary Lifestyle | 10 | 1:30 | 19 |
4 | http://www.youtube.com/watch?v=YaucXroi8ls | 2012 JustStand Wellness Summit; Dr David Dunstan, Baker IDI Heart and Diabetes Institute | 9 | 59:41 | 67 |
5 | http://www.youtube.com/watch?v=lJG4T5LpDzM | 2014 Physical Activity Forum - Get Up, Stand Up | 0 | 1:03:03 | 12 |
6 | https://www.youtube.com/watch?v=6uomlJh5g9g | 8 Weight Loss Tips for a Sedentary Lifestyle | 23 | 3:16 | 65 |
7 | http://www.youtube.com/watch?v=aoMmpFbZz-k | American Idle: Sedentary Time and Health | 1 | 3:28 | 0 |
8 | https://www.youtube.com/watch?v=MWVv0Z3x_xA | America's Walking | A Call to Action | A Sedentary Lifestyle | 50 | 8:54 | 913 |
9 | https://www.youtube.com/watch?v=3WxP7fU_JF4 | An Introduction to Active vs. Sedentary Lifestyles as it Relates to Chronic Disease.wmv | 50 | 2:05 | 3822 |
10 | http://www.youtube.com/watch?v=sAo_352QYjs | Are you Active or Sedentary? How can you become more Active for FREE? Easy tips Lisa in Marbella | 2 | 4:30 | 54 |
11 | https://www.youtube.com/watch?v=NndqoguNrzs | Avoid Sedentary Lifestyle | 2 | 6:40 | 14 |
12 | http://www.youtube.com/watch?v=hMegW5G7ZEk | Back Pain & Sedentary Life Style | 19 | 4:58 | 258 |
13 | http://www.youtube.com/watch?v=tnQ1Ye6J5Aw | Beating Sedentary Behavior at Prince of Wales school | 11 | 1:39 | 150 |
14 | http://www.youtube.com/watch?v=clZq8w2lRHs | Benefits of a Standing Desk on your Feet Australia Campaign | 3 | 5:25 | 90 |
15 | http://www.youtube.com/watch?v=apEYRbfVsks | Bonnie Spring: Can we Design our Way out of the Obesity Epidemic? | 31 | 42:39 | 132 |
16 | http://www.youtube.com/watch?v=63SMM8tTELw | Bouncing at Work | 9 | 0:47 | 101 |
17 | https://www.youtube.com/watch?v=B9jhqaXZR0w | Breaking the Sedentary Lifestyle | 10 | 2:52 | 17 |
18 | http://www.youtube.com/watch?v=uqviPmuytQA | Breaks in Sedentary Time are Associated with Reduced Health Risk in Children. | 5 | 4:18 | 128 |
19 | https://www.youtube.com/watch?v=5ty7GhKJ0Yg | Camp Abilities: A Vision of a Healthier Lifestyle | 46 | 3:08 | 1079 |
20 | http://www.youtube.com/watch?v=UFg4amY6ltg | Classroom & Sedentary Behavior | 6 | 6:49 | 53 |
21 | http://www.youtube.com/watch?v=CLSbS0yEJ5M | Classroom Teacher Challenges for Managing PA: Reduce Sedentary Behavior with Strctu | 21 | 1:21 | 922 |
22 | https://www.youtube.com/watch?v=d4g7bPS_8pk | Combatting a Sedentary Lifestyle - Penn State Hershey | 12 | 1:00 | 517 |
23 | http://www.youtube.com/watch?v=osnXMZg4ccQ | Course Director Pitch - BSc Hons Physical Activity Exercise and Health | 0 | 2:23 | 44 |
24 | http://www.youtube.com/watch?v=sSKF0RoAOUY | Dan Oliver and Ryan Durden's Video Presentation | 1 | 4:46 | 12 |
25 | http://www.youtube.com/watch?v=lyBKXKBei8o | Dangers of a Sedentary Lifestyle | 12 | 8:06 | 461 |
26 | https://www.youtube.com/watch?v=to8GmlDfhmw | Dangers of a Sedentary Lifestyle | 26 | 1:20 | 718 |
27 | http://www.youtube.com/watch?v=eHoVLMFboBI | DynaCubes Breaking Sedentary behavior | 11 | 1:36 | 32 |
28 | https://www.youtube.com/watch?v=YRJpfkqYBp4 | Easy Ways to Increase Physical Activity | 49 | 0:58 | 12,298 |
29 | https://www.youtube.com/watch?v=rasZGZpQsy0 | Educating the Student Body: Taking Physical Activity and Physical Education to School | 12 | 2:40 | 10,810 |
30 | http://www.youtube.com/watch?v=B7r6r9UOxu0 | Effect of Physical Activity on Serum Prostate-Specific Antigen Concentrations | 16 | 5:05 | 117 |
31 | http://www.youtube.com/watch?v=WwOdG1INtV8 | EPI-NPAM 2012- Sedentary Behavior, Physical Activity and Incident Coronary Heart Disease | 26 | 7:26 | 366 |
32 | https://www.youtube.com/watch?v=PZVknpDsoNY | Erin has been Overweight her Whole Life | 52 | 3:42 | 2003 |
33 | http://www.youtube.com/watch?v=Iz0JgVoEFHc | Exercise & Weight Loss - Episode 7 - Summer Tomato Live | 36 | 43:12:00 | 1343 |
34 | http://www.youtube.com/watch?v=QFc-5oXgbYY | Exercise training Alters Subcutaneous White Adipose Tissue (scWAT) | 11 | 2:18 | 684 |
35 | http://www.youtube.com/watch?v=1PvQjNF2ths | Fitness Paradigm | 21 | 43:25 | 56 |
36 | https://www.youtube.com/watch?v=IqWfxxuxmi4 | Give Up Your Sedentary Lifestyle | 37 | 2:37 | 594 |
37 | http://www.youtube.com/watch?v=Z_cx-n_7mXg | Gregory Norman - Physical Activity and Sedentary Behavior Classification Using Motion Sensor and SM | 7 | 24:15 | 38 |
38 | https://www.youtube.com/watch?v=Bxt0fplopvA | Health & Fitness Tips For Truck Drivers Revealed By Twin Drivers | 4 | 1:08 | 1434 |
39 | https://www.youtube.com/watch?v=P5ve869jb_Y | Healthy Eating vs. Sedentary Lifestyle - Fabio Viviani | 12 | 4:55 | 1201 |
40 | http://www.youtube.com/watch?v=A7vQWf-miVs | HK200 Ken Etics | 2 | 2:06 | 1991 |
41 | https://www.youtube.com/watch?v=5Nj3smpfUtM | How to Avoid a Sedentary Lifestyle: | 46 | 1:47 | 5964 |
42 | https://www.youtube.com/watch?v=PkpjnGHeNN4 | How to Pronounce Sedentary | 14 | 0:20 | 2151 |
43 | https://www.youtube.com/watch?v=aDRYEYSb_f8 | Informative Speech-Sedentary Lifestyle-Wilkey | 13 | 7:42 | 30 |
44 | http://www.youtube.com/watch?v=6BYvKdiWtcw | Intro.wmv | 0 | 2:41 | 13 |
45 | https://www.youtube.com/watch?v=ovAev4W7BeY | Is Korea Affected by an Abdominal Obesity and Sedentary Lifestyle Epidemic? | 15 | 0:37 | 45 |
46 | http://www.youtube.com/watch?v=4MnQ7XnBpcc | Jigsaw Desks | 49 | 2:23 | 119 |
47 | https://www.youtube.com/watch?v=2Zquq7I_Ol0 | Joe Rogan on Fresh Food and a Sedentary Lifestyle | 2 | 5:42 | 328 |
48 | http://www.youtube.com/watch?v=BcxBeVaGnjI | Keynote Speech - Dr Kong Chen - Be Active 2012 | 18 | 50:16 | 147 |
49 | http://www.youtube.com/watch?v=Mbr7rDe7vRw | L3 Health Online task Intro.wmv | 30 | 2:20 | 27 |
50 | https://www.youtube.com/watch?v=TOT6T--70_w | Lesson 2, The Benefits of a Healthy Lifestyle | 30 | 2:10 | 741 |
51 | https://www.youtube.com/watch?v=oh40z8MOzh0 | Lifestyle: Ageing and Health | 25 | 3:43 | 1866 |
52 | http://www.youtube.com/watch?v=pH_iFV3nYnQ | Motivations for Continued Involvement in Physical Activity | 22 | 4:33 | 348 |
53 | http://www.youtube.com/watch?v=ElDA0YzORjs | Obesity: A Heavy Burden | 4 | 1:07:52 | 239 |
54 | http://www.youtube.com/watch?v=Ok96iSLWyyg | Older Women Spend 2/3rd of Time Sedentary | 3 | 0:33 | 10 |
55 | http://www.youtube.com/watch?v=3fV91ZGAkR0 | Physical Activity and Sedentary Jobs | 36 | 4:47 | 406 |
56 | http://www.youtube.com/watch?v=XTTCKd8pZNQ | Prof. Stuart Biddle - Teaser | 7 | 0:50 | 23 |
57 | http://www.youtube.com/watch?v=yLJo5VECe5E | Project Play: Reimagining Youth Sports in America | 3 | 1:14:19 | 4459 |
58 | http://www.youtube.com/watch?v=9wRDIXxBmIY | Promoting More Physical Activity and Less Sedentary Behaviour in Young People | 7 | 0:27 | 214 |
59 | https://www.youtube.com/watch?v=L2E8_MJsNZA | PSA Sedentary Lifestyle | 24 | 5:35 | 513 |
60 | http://www.youtube.com/watch?v=hmCIuFv05ag | Scottish Kids Less Active | 0 | 2:34 | 2 |
61 | http://www.youtube.com/watch?v=ZuAKXAGZK0w | Sedentary Behavior | 25 | 7:22 | 37 |
62 | http://www.youtube.com/watch?v=qondXFSjPPA | Sedentary Behavior and your Health | 5 | 0:51 | 31 |
63 | http://www.youtube.com/watch?v=znXimY_iNvs | Sedentary Behavior in College Students | 10 | 0:55 | 28 |
64 | http://www.youtube.com/watch?v=Dr226ZCZuPw | Sedentary Behavior in Youth | 6 | 5:11 | 24 |
65 | http://www.youtube.com/watch?v=ynfUyMN6ReQ | Sedentary Behavior- Target for Change, Challenge to Assess | 25 | 13:17 | 1056 |
66 | http://www.youtube.com/watch?v=qondXFSjPPA | Sedentary Behaviour & Health: Is the Chair the Most Important Threat to Health in 21st Century? | 0 | 31:56 | 4 |
67 | http://www.youtube.com/watch?v=rTRHkUuLON8 | Sedentary Behaviour (Get off the couch) | 14 | 2:34 | 233 |
68 | http://www.youtube.com/watch?v=hWWHhvxYzXk | Sedentary Behaviour Researchers - A Guaranteed Standing Ovation | 19 | 0:10 | 179 |
69 | http://www.youtube.com/watch?v=gB33PRJttyU | Sedentary Behaviour: Not Even Once | 14 | 2:17 | 252 |
70 | http://www.youtube.com/watch?v=qondXFSjPPA | Sedentary Life—Barriers to Physical Activities | 26 | 23:36 | 644 |
71 | http://www.youtube.com/watch?v=8_xeukXJPbk | Sedentary Lifestyle | 16 | 4:15 | 56 |
72 | https://www.youtube.com/watch?v=5b064VsRiiY | Sedentary Lifestyle | 1 | 1:45 | 81 |
73 | https://www.youtube.com/watch?v=2lWnUnQTfxU | Sedentary lifestyle | 12 | 4:17 | 17 |
74 | https://www.youtube.com/watch?v=cWaVOq0AAAQ | Sedentary Lifestyle - Get Fit or Get Fat | 36 | 2:29 | 1451 |
75 | https://www.youtube.com/watch?v=F2PP-7vDJh0 | Sedentary Lifestyle - It's Bad!!! This's How I solved My Problem of Chronic Sedentary Lifestyle - p1 | 27 | 10:39 | 244 |
76 | https://www.youtube.com/watch?v=oVGi6jZ99ys | Sedentary Lifestyle and Obesity | 20 | 2:20 | 3738 |
77 | http://www.youtube.com/watch?v=-Y68CfN6oCk | Sedentary Lifestyle As Damaging As Smoking, Study Says | 46 | 1:55 | 1651 |
78 | https://www.youtube.com/watch?v=tupL_3uAZx0 | Sedentary Lifestyle Doubles Disability Risk in Seniors, Study Finds | 3 | 1:19 | 37 |
79 | https://www.youtube.com/watch?v=MxURWgdEfuY | Sedentary lifestyle p2 -It's Bad!!! This's How I solved My Problem of Chronic Sedentary Lifestyle | 28 | 4:52 | 127 |
80 | https://www.youtube.com/watch?v=EUG_lUEJfUI | Sedentary Lifestyle Takes Toll on Health | 3 | 2:01 | 76 |
81 | https://www.youtube.com/watch?v=Q36IfFpzwqY | Sedentary to Active Lifestyle | 79 | 4:55 | 883 |
82 | https://www.youtube.com/watch?v=I9dC2ASKT8U | Should Sedentary Lifestyle Be Considered a Medical Condition | 21 | 1:27 | 138 |
83 | https://www.youtube.com/watch?v=5l8w3OWC4BM | Sitting Is the New Smoking?? | 3 | 2:17 | 2577 |
84 | https://www.youtube.com/watch?v=Wl3U8DlGlyU | Sleekgeek Talks to Heath24 | 21 | 3:28 | 1643 |
85 | https://www.youtube.com/watch?v=391MFsMJeyo | Steven Needs to Change his Sedentary Lifestyle. | 52 | 3:57 | 608 |
86 | https://www.youtube.com/watch?v=gotapi_c7H0 | Stop Sitting Your Life Away | 10 | 1:42 | 1294 |
87 | https://www.youtube.com/watch?v=2oDi1n4Cdso | The American Sedentary Lifestyle | 40 | 1:58 | 1061 |
88 | http://www.youtube.com/watch?v=8h3HM9O2nQU | Thesis Defense | 8 | 1:44:46 | 235 |
89 | http://www.youtube.com/watch?v=-NAFN0tzjBE | To Good Health: Battling Chronic Diseases Episode 1 | 29 | 12:29 | 33 |
90 | http://www.youtube.com/watch?v=ysxpX1I4VPY | Toddlers on the Move | 0 | 1:43 | 22 |
91 | https://www.youtube.com/watch?v=8r0tBE-TyxM | Top Health and Fitness | 20 | 1:05 | 2796 |
92 | http://www.youtube.com/watch?v=c2Sa1Gczhoc | Walk with Wellness | 2 | 2:02 | 25 |
93 | https://www.youtube.com/watch?v=FaQbrcJU150 | Walking: Get the Word Out | 15 | 1:17 | 535 |
94 | http://www.youtube.com/watch?v=3lGrOyFpjTg | We are Leading Sedentary Lives, Says Health Minister | 4 | 2:16 | 16 |
95 | https://www.youtube.com/watch?v=_mNe_IF8ocg | What are Risk Factors Associated with Sedentary Lifestyle and Poor Nutritional Habits in Brazil? | 35 | 1:18 | 263 |
96 | https://www.youtube.com/watch?v=5i5-ox64reY | What can we do to Combat a Sedentary Lifestyle? | 12 | 3:14 | 68 |
97 | http://www.youtube.com/watch?v=SWnOGts8Oew | Your Chair Is Killing You - Ernesto Ramirez | 39 | 5:15 | 842 |
98 | http://www.youtube.com/watch?v=MK9QGGzeQe4 | Zamzee Interview on KRON 4 News | 19 | 4:45 | 301 |
99 | https://www.youtube.com/watch?v=iXhEedeIRnM&list=PLbx2DInNN4q-ZXkOL23D5VQlNka4NfTwb | Physical Inactivity: The Biggest Public Health Problem of the 21st Century | 7 | 1:07:17 | 1542 |
100 | https://www.youtube.com/watch?v=I-RkFDrFhF8&list=PLbx2DInNN4q-ZXkOL23D5VQlNka4NfTwb&index=2 | Too Much TV Bad for Your Health? | 35 | 1:49 | 5253 |
101 | https://www.youtube.com/watch?v=dEqtySX0wSs&list=PLbx2DInNN4q8eXTUVJhFuTYTLxhmcK-mm | Inactivity Increases Heart Disease Risk | Heart Disease | 9 | 1:22 | 707 |
102 | https://www.youtube.com/watch?v=3LBbHbZ8jxk | Report Says: Physical Inactivity Kills 5 Million a Year | 22 | 7:19 | 108 |
103 | https://www.youtube.com/watch?v=zrp5sF0za40 | Dr Rutledge Cause of Obesity: Excessive Calories/Lack of Exercise. Calories In and Calorie Out | 51 | 5:51 | 720 |
104 | https://www.youtube.com/watch?v=I9dC2ASKT8U | Should Sedentary Lifestyle Be Considered a Medical Condition | 21 | 1:27 | 361 |
105 | https://www.youtube.com/watch?v=kPNMuuY7jLU | The Relationship Between Physical Activity and Childhood Overweight and Obesity | 42 | 1:55 | 84 |
106 | https://www.youtube.com/watch?v=Ofg3UlxFVM0 | Couch Potato Toddlers | 38 | 1:09 | 635 |
Location of origin for videos (N=106).
Country | Videos, n (%) |
Australia | 4 (3.7) |
Barbados | 1 (0.9) |
Belgium | 1 (0.9) |
Canada | 12 (11.3) |
Colombia | 1 (0.9) |
Kenya | 1 (0.9) |
New Zealand | 1 (0.9) |
Russia | 1 (0.9) |
South Africa | 1 (0.9) |
Spain | 2 (1.9) |
Ukraine | 1 (0.9) |
United Kingdom | 8 (7.6) |
United States | 44 (41.5) |
Not available | 28 (26.4) |
Search results.
Global distribution of search results.
The four search phrases (“sedentary behavior”, “sedentary behaviour”, “sedentary lifestyle”, and YouTube topic channel) and two search methods (sorted by relevance or views) generated 58.5% (62/106) duplicate results. Of the results that were unique to a single search phrase (41.5%, 44/106), “sedentary lifestyle” generated 65.9% (29/44), “sedentary behaviour” generated 20.5% (9/44), and “sedentary behavior” generated 13.6% (6/44).
Descriptive features of video results (N=106).
|
Mean (SD) | 25th percentile | 50th percentile | 75th percentile |
Views | 1008.9 (2202) | 44.5 | 239.0 | 917.5 |
Video length (minutes) | 9:01 (16:31) | 1:44 | 3:00 | 5:40 |
Time on YouTube (months) | 19.2 (17.0) | 6.0 | 15.0 | 27.5 |
Comments | 1.7 (5.7) | 0 | 1 | 1 |
Shares | 1.2 (3.9) | 0 | 0 | 1 |
Videos that portrayed content on sedentary behaviors alone represented 37.7% (40/106) of the results. Videos that portrayed a combination of sedentary and physical activity behaviors represented 31.1% (33/106) of the sample, and videos that portrayed physical activity behaviors alone similarly comprised 31.1% (33/106) of the sample. Videos with the highest view counts (ie >240 views) portrayed physical activity behavior content, not specifically sedentary behavior content (
Activity type portrayed in videos by interquartile range of views.
Academic/Health Organizations and Individuals were the most common source of content, representing 39.6% (42/106) and 38.7% (41/106) of videos, respectively. News/Media comprised 12.3% (13/106) of the videos, and 9.4% (10/106) of videos were Consumer. The trend was similar across view count ranges (
Source of videos presented by interquartile range of views.
The predominant purpose of videos was coded as Educational (71/106, 67.0%). Academic presentations (16/106, 15.1%) and Opinions (14/106, 13.2%) contributed to a smaller portion of the available content. Minimal videos (5/106, 4.7%) were Consumer-based, aiming to sell products or services. Moreover, Educational videos were more dominant across all view count ranges (
Purpose of video presented by interquartile range of views.
YouTube is a popular social media site that facilitates the sharing of content, evidence-based or otherwise, with a large body of users. The purpose of this study was to explore descriptive features of sedentary behavior content on YouTube to enhance future knowledge translation efforts of evidence-informed sedentary behavior content. Results from 106 sedentary behavior videos demonstrate that content is being uploaded from around the world, which further underscores the value of this medium as a way to link the global community. Moreover, these results may underestimate the global reach of content via this social platform due to eligibility criteria from this study excluding videos not available in English.
Google AdWords [
To help design the future development of sedentary behavior content for YouTube, our investigation explored the relationship between length of videos and view counts. There was no relationship, suggesting that length of video does not impact the viewership. Therefore, knowledge translation efforts may need to consider aspects other than length of videos in order to increase viewership.
User-generated comments on videos represent the interactive and collaborative nature of YouTube content. The videos included this analysis had generated very few comments on the YouTube site (
Moreover, view counts can be used to compare popularity of content on YouTube. Typically, popular videos on the site generate hundreds of thousands to millions of views. The median view count of sedentary behavior videos was 239 (
In the past, the term “sedentary” was often used to refer to individuals who were not sufficiently physically active [
Despite the widely used academic definition of sedentary behavior as activities characterized by sitting, approximately one third of this sample of videos displayed content on physical activity, not sedentary behaviors. Further, videos with higher view counts tended to portray information on physical activity, not sedentary behaviors (
The source and content of information is variable in this medium. There is currently a lack of standardized tools for assessing quality of content on social media sites like YouTube. Unlike systematic reviews of traditional evidence, a gap exists in the literature describing an evidence-based quality assessment tool for the purpose of reviewing social media content.
Moreover, previous research has highlighted concerns about the regulation of content available online. For example, one study that examined YouTube for evidence-based immunization content found that videos containing information that contradicted public health guidelines on the topic of interest were more likely to receive high view counts and user ratings and accounted for more than half of YouTube content on the topic [
While YouTube is accessible around the world, and results from this study demonstrate content being uploaded from across the globe, many workplaces and educational institutions restrict user access to social media sites like YouTube. Restricted access may limit the impact of this medium for translation of evidence-based information to users. Research demonstrating the cultural value of YouTube [
While physical activity is a well-established research domain, the focus on sedentary behavior research is much more recent. Therefore, many information seekers are not only unaware of the health consequences of prolonged sedentary behaviors, but also of the distinction between “too much sitting” and “not enough exercise”. Moreover, there is a shortage of evidence describing the implementation and translation of evidence-based sedentary behavior information into lay landscapes, which could further impede an individual’s understanding of this health risk.
Our study explored sedentary behavior content available on YouTube. Findings demonstrate that there is confusion between physical activity and sedentary behaviors, that content is being uploaded to the site from around the globe, that content is primarily from health organizations and individuals with the purpose of educating fellow users, but that low views and comments suggest that sedentary behavior content is relatively underutilized on YouTube. Future research may wish to leverage social platforms, such as YouTube, to facilitate implementation of evidence-based sedentary behavior content.
EK is supported by a Canadian Institutes of Health Research Doctoral Research Award. Sponsors had no role in the development of this project or the submission of this manuscript for publication.
EK contributed to research design, implementation, data collection, data analysis, and manuscript preparation. BI contributed to data collection, analysis, and manuscript preparation. AM contributed to data collection, analysis, and manuscript preparation. TJS contributed to research design, data analysis, and manuscript preparation. All authors approved the manuscript for publication.
TJS was the creator of one of the videos included in this analysis.